Hello My Name is Paul Smith
10.10.17 - 07.01.18
About.
The Modern Art Museum (MAM) Shanghai is proud to present the critically acclaimed 'Hello My Name is Paul Smith’ exhibition. It explores how Paul Smith’s unique and intuitive take on design, together with an understanding of the important roles of designer and retailer, have laid the foundations for the company’s lasting success. Drawing from Paul Smith’s personal archive, the exhibition charts the company’s development, from a tiny shop in Nottingham, England to its impressive global scale.
A specially conceived exhibition design takes visitors on a journey through Paul Smith’s world. The exhibition showcases his personal selection of clothing, presenting the different stages of design and production, offering rich insights into the principles of traditional craftsmanship, fabric selection color, print, and finishing. It also explores the unique store designs from Los Angeles to Tokyo and explains what drives Paul Smith as a designer.
The exhibition features over 1,500 objects, ranging from garments to fabrics, from items in Paul’s personal collection to books, gifts, and other ephemera from his career, from interior reconstructions to examples of the designs created in collaboration with many international brands; and from audiovisuals of recent fashion shows to archival photography and material setting the scene of Paul Smith’s beginnings.
